Apple acquires mapping analytics start-up Mapsense

Apple acquires mapping analytics start-up Mapsense

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Apple Inc. has acquired a mapping analytics company that could help bolster its navigational and automotive capabilities.

Apple reportedly paid from $25 million to $30 million for Mapsense, a San Francisco start-up, according to the technology news site Re/code, which first reported the deal.

Apple confirmed the deal in a statement.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the company said.

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