When Apple does something, markets react. The company is not the first to remove a 3.5mm headphone jack from a smartphone, for instance, but it will be the only one to cause the headphone industry to pivot. The decades-old audio port was just begging to die, and today, with the iPhone 7, the jack’s death-clock officially starts counting down.
Further burying the 3.5mm jack and wired headphones overall, Apple today introduces its new AirPods to the world. These are no mere wireless headphones, but a total reinvention. Chocked full of ground-breaking technology, they are poised to be wildly popular with iPhone, iPad, Apple Watch and Mac users.