GE launches Unimpossible Mission campaign to highlight its impressive tech

GE launches Unimpossible Mission campaign to highlight its impressive tech

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Photo credit: creativity-online.com

Ain’t no such thing as impossible. At least, that’s the message GE is sending with its latest campaign, which seeks to spotlight the science that goes into some of its more impressive and ambitious projects. A collaboration between GE and longstanding partner BBDO, the new campaign is named “Unimpossible Missions,” and features three bite-sized but still very compelling videos that both educate and entertain.

Each of the three videos is named for a popular saying, including “a snowball’s chance in hell,” “catching lightning in a bottle,” and the less exciting, “talking to a wall.” But seeing these expressions come to life is certainly excitement in and of itself.

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