Why VR Is Failing

Why VR Is Failing

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As a market, we seem to have trouble learning that three key elements are necessary for a new technology to take hold: It has to appear complete, it has to be compelling, and it has to seem like a value (be affordable). Compared to what we have today, the car that opened up the automotive market in the U.S. was none of those things — yet it was incredibly successful.

So, this is about perception, which is why the iPod — which also was none of those things initially, if compared to the iPhone or iPad of today — also was incredibly successful. The difference comes down to expectations and marketing, and like quadrophonic sound, 3D and video disks, VR doesn’t yet have the right stuff.

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